Alert Bridge Terms and Conditions

These Terms and Conditions (“Terms”) govern the use of the Alert Bridge email-to-SMS alert platform (“Alert Bridge”, the “Service”) provided by D L Brandt LLC (“we”, “us”, or “our”). By using the Service, customer organizations and their authorized users agree to these Terms.

Service Description

Alert Bridge enables organizations to send operational SMS notifications to designated employees, contractors, and on-call personnel. Messages may include alarms, equipment faults, system alerts, and other operational notices. The Service is intended for internal operational use and is not designed for marketing, consumer engagement, entertainment, or general communication.

Administrator Responsibilities

Customer organizations are responsible for:

• Adding and maintaining accurate recipient phone numbers
• Ensuring that only authorized recipients are enrolled
• Responding to internal requests for SMS removal or reinstatement
• Ensuring SMS usage complies with applicable laws, regulations, and organizational policies
• Monitoring internal access controls governing who may send or configure alerts

Recipient Opt-In and Opt-Out

Recipients are added to Alert Bridge by authorized administrators based on an existing business relationship and operational need. This administrator- managed enrollment serves as opt-in for SMS alerts.

Recipients may reply STOP to any Alert Bridge SMS message to disable further SMS delivery. A confirmation message is sent after STOP is processed. Recipients may reply START to resume receiving alerts.

STOP and START actions do not remove the recipient record from the organization’s account; they only control SMS delivery. Administrators may also disable or re-enable recipients using the admin console.

Data Retention

Alert Bridge retains operational logs—including routing metadata, alert timestamps, audit trails, and SMS delivery status—according to the retention window for the customer’s subscription plan. Retention periods are:

• Starter Plan: 30 days
• Standard Plan: 90 days
• Professional Plan: 180 days
• Enterprise Plan: 365 days

Logs older than the retention period are permanently deleted and cannot be restored. Extended retention may be available under custom enterprise agreements.

Prohibited Content and Usage

Customers are responsible for ensuring that all content sent through the Service complies with applicable laws, carrier policies, and the requirements of Azure Communication Services (ACS) and its telecommunications partners. The following types of content and activities are strictly prohibited:

• Marketing, promotional, or advertising messages of any kind
• Political messaging, including campaign-related or issue-based content
• SHAFT content: sex, hate, alcohol, firearms, or tobacco (unless expressly permitted)
• Fraudulent, deceptive, harassing, or otherwise unlawful content
• Phishing, scams, or attempts to obtain personal or financial information under false pretenses
• High-risk financial or transactional messages unrelated to internal operations
• Protected health information (PHI) unless a compliance agreement is in place
• Any content prohibited by CTIA, TCPA, FCC, carrier rules, or ACS acceptable use policies

We reserve the right to block, suspend, or terminate access to the Service if prohibited content is detected or if required by carriers, regulators, or ACS. Customers are solely responsible for the content they transmit through the Service and for any consequences arising from violations.

Customer Responsibility for Content and Compliance

Customers are solely responsible for all content transmitted through the Service, including compliance with CTIA guidelines, TCPA and FCC rules, ACS acceptable use policies, and carrier regulations. Customers must ensure that their use of the Service complies with all applicable laws and messaging standards.

Customers agree to indemnify, defend, and hold harmless D L Brandt LLC from any claims, fines, penalties, enforcement actions, or costs (including reasonable attorneys' fees) arising from content sent through the Service or from violations of these Terms by the customer or its users.

Carrier Enforcement and Message Blocking

Carriers and regulatory authorities may block, filter, or delay messages at their discretion based on content, volume, sender reputation, or compliance concerns. Alert Bridge does not control carrier filtering and is not liable for blocked, delayed, or undelivered messages.

Customers must promptly comply with any carrier or regulatory enforcement directives communicated by D L Brandt LLC. Continued violations may result in suspension or termination of Service.

Fair Use and Rate Limiting

To maintain system stability and comply with carrier requirements, we may apply rate limiting, throttling, or usage caps, even when not explicitly stated in the customer’s subscription plan. Abnormal or excessive traffic patterns may result in temporary or permanent restrictions.

We may block traffic that threatens Service stability or violates carrier fair- use policies.

Security Responsibilities

We implement reasonable technical and organizational measures to secure the Service. Customers are responsible for securing their administrative accounts, enforcing internal access controls, reviewing audit logs, and ensuring that only authorized personnel configure or trigger alerts.

We are not responsible for unauthorized access or message sending resulting from compromised customer credentials, weak internal controls, or misconfiguration.

Subscription, Billing, and Termination

Use of the Service requires an active subscription. Subscription fees are billed in advance and are non-refundable except where required by law. Customers are responsible for maintaining accurate billing information and for all charges incurred under their account.

Either party may terminate the subscription by providing written notice. Upon termination, access to the Service will be disabled, and all data will be deleted according to the applicable retention policy.

We may suspend or terminate access immediately if a customer violates these Terms, carrier policies, or applicable regulations.

Service Availability and Changes

We may modify, suspend, or discontinue the Service or any component at any time for maintenance, improvement, legal compliance, or technical reasons. We will make reasonable efforts to notify customers of material changes.

Disclaimer

Alert Bridge is provided on an “as-is” and “as-available” basis. To the extent permitted by law, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement.

SMS delivery is not guaranteed. Delivery timing, sequencing, or success may be affected by carrier filtering, network conditions, handset issues, or external systems. We do not guarantee delivery of any particular message.

Limitation of Liability

To the extent permitted by law, we will not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or relating to use of the Service. Our total aggregate liability will not exceed the fees paid for the Service during the twelve (12) months preceding the event giving rise to the claim.

Changes to These Terms

We may update these Terms from time to time. When updates occur, we will revise the effective date and notify customer organizations where appropriate.

Contact

If you have questions about these Terms, please contact your organization’s administrator or D L Brandt LLC using the communication details provided with your subscription.